WeDesign developed the event branding, graphics and printed collateral for It all starts Here, a day-long celebration of creativity, technology and innovation at Here East, as part of SXSW London 2026. Bringing together leading voices from culture, technology and industry, the event featured panel discussions, immersive installations, live demonstrations and music. We created a cohesive visual identity across promotional materials, digital graphics, signage and printed collateral, helping to bring the event to life and create a consistent experience across the campus.
Our approach was to create a bold, energetic visual identity that reflected the creativity and innovation at the heart of the event. We developed a consistent suite of assets that could work across multiple formats, from website banners and printed materials to large-scale screens and stage backdrops for panel discussions. Movement played a key role, with animated graphics and dynamic footage from across the Here East campus bringing energy to the screens and creating a strong visual presence throughout the event.
We also used existing campus footage alongside new visuals of emerging musicians and performers to capture the youthful, creative spirit of the programme. On the day, we filmed the talks, performances and wider event, capturing the atmosphere and activity across the campus. This footage was then used to create a highlights film, extending the life of the event beyond the day itself.
