Hackney Sixteen Plus is a council initiative to incentivise young people living in Hackney to apply for local jobs. Hackney Sixteen Plus creates a community to offer advice about the local job market, interview tips and how to prepare for the workplace. Businesses in and around Hackney would show the Hackney Sixteen Plus sticker in the window of their workplace, allowing young people to be confident when applying for jobs, and potentially research the company beforehand. WeDesign created the branding and logo to present this concept, along with some ideas for the magazine and collateral, using a varied bright colour palette and distinctive logo that could be used as a sticker to be noticed in shop windows.