WeDesign developed the brand and event design for A Night at the Storehouse, an exclusive after hours experience hosted at the newly opened V&A East Storehouse on the Here East campus. The identity needed to capture the sense of a one night only event, balancing the cultural significance of the venue with the distinctive energy of Here East, while welcoming agents and partners to explore the spaces and opportunities across the campus.
Our role included creating a strong and adaptable event identity that carried through every touchpoint, from invitations and wayfinding to menus, digital assets and supporting printed materials. WeDesign also created a series of short films designed to inspire and entice guests both ahead of and during the event, displayed across digital screens throughout the campus and celebrating the scale, creativity and potential of the spaces at Here East.
Bringing together brand, film, spatial graphics and hands on making, the project transformed the campus into an immersive environment that reflected what creating at scale looks like in practice.
