WeDesign have worked alongside Here East for over 10 years, supporting the ongoing delivery of physical signage and placemaking across the campus. Our role has been to apply and evolve the existing brand in a consistent and considered way, ensuring that new elements sit naturally within the wider identity.
Using the established typeface, bold colour palette and distinctive visual language, we have produced a wide range of signage that helps shape the experience of the site while maintaining clarity and cohesion. Today, the campus is home to more than 6,000 people working and studying there, all familiar with the strong and recognisable brand presence that runs throughout the environment.
Through careful implementation and attention to detail, each intervention contributes to a connected and legible campus, reinforcing the character of Here East without altering the original brand direction.
